diff --git a/src/embed/lead-embed.controller.ts b/src/embed/lead-embed.controller.ts
index ca6ac6c..961ba93 100644
--- a/src/embed/lead-embed.controller.ts
+++ b/src/embed/lead-embed.controller.ts
@@ -32,6 +32,20 @@ export class LeadEmbedController {
                 throw new HttpException('Either contact phone or email is required', 400);
             }
 
+            // Look up campaign by name and link via relation if not already set by ID
+            if (!leadData.campaignId) {
+                const campaignName = body.utm_campaign || body.utmCampaign || body.campaign;
+                if (campaignName) {
+                    const campaignId = await this.lookupCampaignByName(campaignName, authHeader);
+                    if (campaignId) {
+                        leadData.campaignId = campaignId;
+                        this.logger.log(`Matched campaign "${campaignName}" → ${campaignId}`);
+                    } else {
+                        this.logger.warn(`No campaign found matching name: "${campaignName}"`);
+                    }
+                }
+            }
+
             const result = await this.platform.queryWithAuth<any>(
                 `mutation($data: LeadCreateInput!) { createLead(data: $data) { id } }`,
                 { data: leadData },
@@ -109,6 +123,24 @@ export class LeadEmbedController {
             leadData.campaignId = body.campaign_id || body.campaignId;
         }
 
+        // UTM tracking fields
+        const utmCampaign = body.utm_campaign || body.utmCampaign || body.campaign;
+        if (utmCampaign) {
+            leadData.utmCampaign = utmCampaign;
+        }
+        if (body.utm_source || body.utmSource) {
+            leadData.utmSource = body.utm_source || body.utmSource;
+        }
+        if (body.utm_medium || body.utmMedium) {
+            leadData.utmMedium = body.utm_medium || body.utmMedium;
+        }
+        if (body.utm_content || body.utmContent) {
+            leadData.utmContent = body.utm_content || body.utmContent;
+        }
+        if (body.utm_term || body.utmTerm) {
+            leadData.utmTerm = body.utm_term || body.utmTerm;
+        }
+
         return leadData;
     }
 
@@ -131,6 +163,24 @@ export class LeadEmbedController {
         return serviceMap[type.toLowerCase()] || type;
     }
 
+    private async lookupCampaignByName(name: string, authHeader: string): Promise<string | null> {
+        try {
+            const data = await this.platform.queryWithAuth<any>(
+                `{ campaigns(first: 50) { edges { node { id campaignName } } } }`,
+                undefined,
+                authHeader,
+            );
+            const campaigns = data?.campaigns?.edges?.map((e: any) => e.node) ?? [];
+            const match = campaigns.find(
+                (c: any) => (c.campaignName ?? '').toLowerCase() === name.toLowerCase(),
+            );
+            return match?.id ?? null;
+        } catch (err: any) {
+            this.logger.warn(`Campaign lookup failed: ${err.message}`);
+            return null;
+        }
+    }
+
     private async createInitialActivity(
         leadId: string,
         body: Record<string, any>,